There's more to our Glow Up than a fresh new look.
Finding your haircare match just got a whole lot easier. We've refreshed our packaging to clearly highlight hair concerns, key benefits and hero ingredients, so you can pick your perfect product in a flash. Plus, we've enhanced selected formulas, introduced smarter fragrance technology and continued our mission to create high-performing vegan haircare that's kinder to your hair and the planet.
So, what's changed?
Looks good. Works even harder.
Our refreshed packaging is not only easier on the eye, it's easier to shop too. Bigger product names, clearer benefits and hero ingredients make finding the right routine simpler. Plus, our cleaner design and more sustainable packaging innovations help us tread a little lighter on the planet.
As we roll out our Glow Up, you may see a mix of old and new packaging online and in stores. If your product looks slightly different to the image shown, don't worry, it's all part of the transition. Thanks for sticking with us, we can't wait to show you what's next.
What Hasn't Changed
Some things were never up for debate.
✔ Vegan
✔ Cruelty Free
✔ Up to 97% natural ingredients
✔ Hair-loving performance
While some packs, names and selected formulas have evolved, our mission hasn't changed: creating naturally inspired, high-performing haircare that helps every hair type feel its absolute best.
Formula Updates
Across selected collections we've introduced carefully chosen ingredients to help deliver even better hydration, curl definition, smoother strands and nourishment where it matters most. Every update has been designed to keep your hair looking and feeling its Noughty best.
WAVE hello
Wave Hello has had a curl-loving glow up!
Our upgraded formulas are packed with carefully chosen ingredients to help every wave, curl and coil thrive. Featuring an orange-derived protein alternative to strengthen and define without stiffness, plus wheat amino acids to lock in moisture and boost manageability, curls are left soft, bouncy and beautifully defined. We've also added humidity-defying technology to help fight frizz, whatever the weather. Because happy curls make us happy too.
To The Rescue
To The Rescue - Dry hair? We've got you.
Our refreshed To The Rescue collection now features AminoPlexin™ – our advanced hydration complex that combines moisture-loving amino acids with long-lasting hydration technology to help leave dry, dehydrated hair feeling softer, stronger and easier to manage.
We've also paired it with nourishing argan oil and wheat amino acids to help replenish moisture, smooth the hair cuticle and protect against everyday damage, so every wash leaves hair looking healthier and feeling happier.
EcoBoost Fragrance
Same gorgeous scent. Smarter science.
Some of your favourite products now feature EcoBoost fragrance technology. It helps us use fewer raw materials and reduce environmental impact while delivering the beautiful fragrances you know and love.
Better for the planet, without compromising your haircare experience.
Still got questions?
Take a look at our FAQs or get in touch with our lovely Customer Care team at hello@lovenoughty.co.uk.
Whether you're wondering about a new formula, updated packaging or choosing the best products for your hair type, we're always happy to help.
SHOP THE GLOW UP
