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Key Benefits:
Consumer User Trial Results:
*Results based on an instrumental study, treated (shampoo, conditioner & serum) vs untreated hair
Aqua/Water/Eau, C13-15 Alkane, Cetearyl Alcohol, Propanediol, Cetrimonium Chloride, Behentrimonium Chloride, Phenoxyethanol, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Hydroxyethylcellulose, Trametes Versicolor Extract, Polyquaternium-37, Raphanus Sativus (Radish) Seed Extract, Cetearyl Nonanoate, Butyrospermum Parkii (Shea) Butter, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Camellia Oleifera Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Triticum Vulgare (Wheat) Bran Extract, Sclerocarya Birrea (Marula) Seed Oil, Citric Acid, Helianthus Annuus (Sunflower) Seed Extract, Leuconostoc/Radish Root Ferment Filtrate, Linoleic Acid, Glycerin, Parfum (Fragrance), Sodium Benzoate, Butylene Glycol, Ethylhexyl Isononanoate, Trisodium Ethylenediamine Disuccinate, Citrus Sinensis (Sweet Orange) Oil, Potassium Sorbate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Linalool, Limonene, Hexyl Cinnamal.
Note - The lists of ingredients contained in the composition of Noughty products are regularly updated to keep formulations in line with technical advancements and regulatory requirements. Please refer to the ingredients list on the packaging before using the product.
Frizz Magic Anti-Frizz Serum powered by a unique active, a blend of keratin and Trametes Versicolor that helps strengthen hair while protecting it from heat styling damage. Trametes Versicolor is a type of mushroom that contains an enzyme called laccase. The enzyme is capable of enhancing hair strength. Additionally, the keratin enriches and conditions the hair to further optimise its integrity. Frizz is both a cause and a consequence of damage to the fatty acid layer (F Layer) in hair. When this layer is compromised, it leads to moisture loss, cuticle disruption, and increased hair porosity, all of which contribute to the frizzy appearance of the hair. Proper care, including the use of moisturising and lipid-replenishing products, is essential to maintaining the integrity of this protective layer and reducing frizz.
156 kr
8X Smoother* hair with Frizz Magic Anti-Frizz Serum. Up to 220°C heat protection. 90% frizz reduction for 48 hours* and protect from humidity, breakage and heat damage. Without silicones, sulphates or parabens.
Adding product to your cart
Key Benefits:
Consumer User Trial Results:
*Results based on an instrumental study, treated (shampoo, conditioner & serum) vs untreated hair
Aqua/Water/Eau, C13-15 Alkane, Cetearyl Alcohol, Propanediol, Cetrimonium Chloride, Behentrimonium Chloride, Phenoxyethanol, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Hydroxyethylcellulose, Trametes Versicolor Extract, Polyquaternium-37, Raphanus Sativus (Radish) Seed Extract, Cetearyl Nonanoate, Butyrospermum Parkii (Shea) Butter, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Camellia Oleifera Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Triticum Vulgare (Wheat) Bran Extract, Sclerocarya Birrea (Marula) Seed Oil, Citric Acid, Helianthus Annuus (Sunflower) Seed Extract, Leuconostoc/Radish Root Ferment Filtrate, Linoleic Acid, Glycerin, Parfum (Fragrance), Sodium Benzoate, Butylene Glycol, Ethylhexyl Isononanoate, Trisodium Ethylenediamine Disuccinate, Citrus Sinensis (Sweet Orange) Oil, Potassium Sorbate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Linalool, Limonene, Hexyl Cinnamal.
Note - The lists of ingredients contained in the composition of Noughty products are regularly updated to keep formulations in line with technical advancements and regulatory requirements. Please refer to the ingredients list on the packaging before using the product.
Frizz Magic Anti-Frizz Serum powered by a unique active, a blend of keratin and Trametes Versicolor that helps strengthen hair while protecting it from heat styling damage. Trametes Versicolor is a type of mushroom that contains an enzyme called laccase. The enzyme is capable of enhancing hair strength. Additionally, the keratin enriches and conditions the hair to further optimise its integrity. Frizz is both a cause and a consequence of damage to the fatty acid layer (F Layer) in hair. When this layer is compromised, it leads to moisture loss, cuticle disruption, and increased hair porosity, all of which contribute to the frizzy appearance of the hair. Proper care, including the use of moisturising and lipid-replenishing products, is essential to maintaining the integrity of this protective layer and reducing frizz.
90%
reduction of Frizz for 48hrs
93%
reduction in Frizz for 24hrs
8X
smoother hair for 24hrs
7X
smoother hair for 48hrs
Heat protection
Apply to freshly washed, damp hair by dispensing a pea-sized amount onto fingertips and work through hair from tip to just above the root, adding product as necessary. Avoid applying to the scalp. Style hair as normal.
Frizz control
Apply to freshly washed hair before styling products by dispensing a pea-sized amount onto palm of hand. Rub palms together to spread evenly and work through hair from tip to just above the root using a pressing motion. Add product as necessary and avoid applying to the roots and scalp. Style hair as normal.
Frizz Magic helps to make air dried hair look sleeker with zero to minimal styling, so you can look Zoom ready without having to pull out the heat tools. The serum can also be used on dry hair to tame flyaways.
When you’re making the transition to natural haircare products from conventional haircare, essentially, you're asking your hair to go through a detox process. If you’ve ever tried a detox yourself, whether it was to fit back into your favourite dress or simply to feel better after a period of binging (we’ve all been there!), you’ll know they aren’t always the most pleasant of processes. It’s certainly nothing to fear though, with knowledge of what to expect and a few handy tips, you’ll be on your way to natural hair heaven in no time.
Heat protection
Apply to freshly washed, damp hair by dispensing a pea-sized amount onto fingertips and work through hair from tip to just above the root, adding product as necessary. Avoid applying to the scalp. Style hair as normal.
Frizz control
Apply to freshly washed hair before styling products by dispensing a pea-sized amount onto palm of hand. Rub palms together to spread evenly and work through hair from tip to just above the root using a pressing motion. Add product as necessary and avoid applying to the roots and scalp. Style hair as normal.
Frizz Magic helps to make air dried hair look sleeker with zero to minimal styling, so you can look Zoom ready without having to pull out the heat tools. The serum can also be used on dry hair to tame flyaways.
When you’re making the transition to natural haircare products from conventional haircare, essentially, you're asking your hair to go through a detox process. If you’ve ever tried a detox yourself, whether it was to fit back into your favourite dress or simply to feel better after a period of binging (we’ve all been there!), you’ll know they aren’t always the most pleasant of processes. It’s certainly nothing to fear though, with knowledge of what to expect and a few handy tips, you’ll be on your way to natural hair heaven in no time.